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 Managing Director,
30 April 2012
Nine B2B Marketing Trends to Watch in 2012
2012 is the year of infrastructure and capabilities for B2B marketers as they take advantage of shifts in the marketplace and changes in the behavior of B2B decision makers. Expect faster growth in content marketing supported by marketing automation and...
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 Director,
24 April 2012
Event Marketing Trend: Year-Round Activation of a One-Day Event
Over the past 10 years or so, major U.S. sports leagues like the NFL have focused on activating and engaging their fans year-round, not just during the regular season. The NFL now promotes their Training Camp, Regular Season, Playoffs...
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 Managing Director, CRM
13 April 2012
I recently spoke at the American Association of Collegiate Registrars and Admissions Officers (AACRAO) in Philadelphia. I had the chance to hear what some University’s are doing with respect to student marketing. The most interesting thing was the amount of traffic to their...
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