We helped Peterbilt launch their newest truck with a new website, microsite and a multi channel marketing campaign
 Executive Director
12 June 2013
When is the best time to Tweet? 5 AM or 5 PM? Which is the best day to post on Facebook? Monday or Saturday? What is the best month to send an email? December or January?
The answer is, all of the above.
In marketing, timing is everything. Or better put, “To everything...
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Executive Director
5 June 2013
Here’s a thought. From now on, only people trained in accountable marketing should be licensed to do marketing.
Why? Look at this billboard. I saw it yesterday on the back of a New York City bus. It targets American Indians looking for work. Naturally, there is nothing wrong with this...
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 Managing Director,
1 June 2013
Digital and physical trends balance out our list for the second half of 2013.
Digital, mobile and social trends continue to dominate, but don't count the physical channels out of the picture. Many marketers are seeing the value of getting “back to the basics” of a solid strategy based on...
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