we create results through direct marketing

Our chairman is a pioneer in the direct marketing world, so being direct is in our DNA. Clients who want measurable results and maximum ROI are turning or returning to direct. The advances in technology across all channels have made customized, one-to-one messaging more possible and more measurable across more channels than ever before. Today, direct marketing spans virtually all traditional and new media channels, enabling delivery of the right message to the right person at the right time through the right channel. hawkeye applies years of experience and the thinking, process and measurability of direct marketing to help clients find customers and prospects, create direct conversations and provide relevant and meaningful content – wherever they are. We’re experts at using that to your advantage in digital, mobile, print, direct mail and broadcast. The end result is always better ROI.

Our services include:

• Segmentation, Targeting, Modeling and Analysis
• Integrated Multichannel Direct Marketing Strategy and Planning
• Integrated Multichannel Direct Marketing Creative, Design, Production, Delivery and Measurement
• Direct Marketing Channels Include:
  • Direct Mail
  • Direct Response Print, Radio and TV
  • E-mail
  • Microsites and Promotional Landing Pages
  • Dynamic Websites
  • Mobile/SMS
  • Social Media
  • Events
  • Guerrilla/Word of Mouth
• Direct Marketing Testing Strategy, Design of Experiment
• Back-End Campaign Tracking, Analysis, Reporting and Ongoing Optimization