Agilent Technologies partnered with hawkeye in 2005 to help improve their global B2B marketing and enhance their direct communications in the Life Sciences and Chemical Analysis division. We work across multiple groups, from instruments to consumables and services. And, we’ve been instrumental in helping raise the level of brand consistency and improving results.

Our relationship also includes strategic brand planning with expansions to product packaging design. Brand reinforcement and category messaging are strong opportunity channels, especially in a highly competitive consumables market. hawkeye has executed five different packaging designs and is planning for two more major launches.