Now entering its sixth year, The North Face Endurance Challenge program provides seven trail racing distances over two days in five unique markets, with a similar road set-up in one market. The program has evolved to provide consumers with a unique running festival experience, including interactive partner elements, non-profit charitable partners, kid’s runs and opportunities to participate in 5K, 10K, Half Marathon, Marathon, Marathon Relay, 50K and 50 Mile races. The integrated initiative includes the following: interactive/digital partners, insight/strategy, integrated media, creative, experiential, measurement, sponsorship negotiation, event management and execution.