Marketers will continue to embrace multichannel, targeted integrated campaigns to engage customers in creative ways. Mobile and social adoption continues to rise. Consumers and businesspeople are consuming more information online, interacting at greater rates on social networks and at events with peers and demanding more personalized communications from marketers. And even direct mail is back on the rise as a tried-and-true tactic – and a strong way to reach target audiences given the increasing activity in new media. To help marketers keep up with a fast-changing and complex world, hawkeye used secondary research to gather statistics, trend information and case studies that illustrate best practices to create a snapshot of what's happening going into 2011. We've summarized our findings into 11 marketing trends for 2011 to help marketers hone in on their own marketing strategy.