Social media has exploded onto the marketing scene, moving rapidly from fringe to mainstream as a marketing tool. Brands and companies that embrace it have higher brand value and stronger revenue growth. While the debate continues over the best ways to measure the impact of social media, the question is not so much if it has a positive impact on business results, but how to quantify those results. These truths are a snapshot of what we’ve seen recently in social media and beacons on how to engage audiences through these platforms.
 
This comprehensive guide has been compiled and produced by hawkeye to help all of us gain a clear and consistent understanding of the social media phenomenon and how each of us can use it to build our businesses, whether we market to consumers, businesses or both.