Marketing Strategies for a Digital Generation

Teens are the next Gen Y. But they are coming of age in the digital world faster than ever before. Regarded as the iGeneration, this is a generation that has truly grown up completely digital – and they are more connected, more "always on," more multichannel and more social than any other generation before them. They are the new "hyper-Gen Y."  

Through prior experience and ongoing exploration, hawkeye has identified certain Truths about Teens and the marketing that appeals to them.