Digital technology is driving new levels of engagement in marketing.
Digital disruption is all around us. In most developed countries, Internet access is near ubiquitous. There are 3.2 billion mobile phone owners worldwide. Mobile web use is expected to pass desktop in 2014. There are now 850 million users on Facebook. Consumers are increasingly likely to research a product in-store on their smartphone before buying it online. This year’s Consumer Electronics Show was a must-attend event for marketers to see the huge proliferation of new devices and technology. As consumers’ attention is divided across multiple screens, integrating imagery, video, sound and multisensory experiences will become even more important as brands look to break through the clutter. However, relevancy, context and personalization will remain the key goal over the next few years.
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