
Director,
Sports & Experiential
Brandi has spent more than 10 years focusing on sports business. She has executed a Super Bowl (XLII), built new membership strategy for bowling's National Governing Body (USBC), enhanced NASCAR and NFL fan experiences and made sure the world’s best runners are hydrated. Her philosophy is that sport is all about one-on-one consumer engagement. She tells her clients "if you can create a way for a consumer to experience your brand in an authentic way, then you will have a lifelong customer…and that’s what we do."
Having worked for the property, client and agency side, she knows how to work with all sides to build and execute effective sports and experiential programs for her clients. She loves this business so much she even got an MBA in Sports Business! Brandi is an avid skier, runner and sports fan and has been known to put on a mascot costume when duty called.
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