David Hixon

David brings 11 years of analytical experience to his department. He leads a team of analysts who support the agency in campaign response analytics, client portfolio analytics, predictive modeling, customer segmentation and customer profiling. David sees the importance of data telling a powerful story about the effectiveness of programs, campaigns or test plans. Industries that David has worked in include financial services, professional sports and technology. The clients he has worked with include Bank of America, Microsoft, the National Basketball Association and Optimum Lightpath.

When he’s not knee-deep in data or hanging out with his wife and kids, David moonlights as a statistician for the NBA’s Charlotte Bobcats. David has created a scouting database the team uses to evaluate and monitor college and NBA talent. He says, “How cool is that – using data to improve something like NBA basketball?”