
With more than 20 years in the business, Hillary’s job is to push good creative forward while helping clients solve their problems in unique or unexpected ways. Hillary feels that advertising is another form of solving a puzzle, but not in the traditional manner. “Obvious answers mean run-of-the-mill creative.” She feels that advertising that excites the clients also excites the creatives to reach new levels of thinking. “All creative can be good. The passion behind the idea is how it gets there. Don’t always give the client what they want. Give them a surprise that works.”
Some of the industries she has worked in are airline, telecom, food and beverage, hospitality, retail and packaged goods. Her client list includes American Airlines, Chili’s, the Dallas Morning News, Frito-Lay, Four Seasons Hotels, GTE, Pizza Hut and Tabasco.
In her spare time, Hillary is writing a book where she feels so inspired by writing that she thinks 15 minutes have gone by when, in actuality, five hours have passed. “I’ve had to check the clocks in every room to make sure I wasn’t insane.” She loves gardening, eating out, cultural events and traveling and vows to try one new thing every day for the next year.
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