Nine B2B Marketing Trends to Watch in 2012
2012 is the year of infrastructure and capabilities for B2B marketers as they take advantage of...
Some of our Team
As the leader of the Insight and Strategy department, John and his team develop problem-solving tools that help clients solve their most challenging marketing issues. He brings 26 years of experience to the team. John’s approach is understanding customer needs, analyzing competitive activity to identify “white space” and knowing the vision for the brand to solve even the most challenging marketing problems.
The industries he has worked in are telecom, financial services, QSR, packaged goods, travel, hospitality and technology. His clients have included Agilent Technologies, Alltel, Cablevision, Capital One, DowBrands, GTE, Hewlett-Packard, International DQ, Microsoft, Oscar Mayer, Pizza Hut, Sprint and Western Union.
In his spare time, John enjoys performing live musical theater and says that “singing and dancing in front of a live audience is a great analogy for what we do every day. It takes a combination of preparation, thinking on your feet and the flexibility to adjust. Then it’s 50% exhilaration and 50% sheer terror, and figuring out how to master both.”
What John is saying
30 April 2012
6 April 2012
Facebook pages becoming websites? via Weblog
Up until recently, Microsoft Windows had local Facebook pages for many of its over 100 global markets, each managed by someone in the local...
29 February 2012
Ten Marketing Trends for 2012 via Weblog
As marketers, we have seen continuous change over the last few years in many areas of our industry. Now, we are in a period of...
