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Matt Smith

Matt Smith

Director, Insight & Strategy

214.451.1935
msmith@hawkeyeww.com
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Matt works with a range of clients to uncover insights, develop strategies and build creative solutions that will change behavior and deliver results. He has over 15 years of marketing and strategy experience, and he feels that unlocking the optimal combination of relevant insight with unique point of difference results in the strongest strategy.

Matt brings a wealth of client-side consumer packaged goods experience from Mattel, Wham-O and Dr Pepper Snapple Group, where he served in high-profile brand management and innovation roles. On the agency side, he has worked with clients such as The North Face, The Ritz-Carlton Destination Club, Gatorade, Ally Financial, Snapple, VHA, and Hilton.

When Matt is not working, he loves to spend time with his wife and two young daughters and unleashes his adventurous side through trail running, backpacking and exploring new restaurants.

What Matt is saying

15 November 2011
YouTube is social media king among teens via Weblog
A recent Harris Interactive survey among U.S. teens 13-24 revealed that the most powerful social media brand with the most equity was...
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Insight & Strategy

What Matt is saying

  • YouTube is social media king among teens
 
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