thoughts
24 February 2012
Gamification via Weblog
In January 2012 we reported on the 10 marketing trends to watch and trends #6 (experiential embraces technology) and #7 (Gamification) were taken to the streets in late 2011 for Gatorade at the Nike Women's Marathon and Half Marathon in San Francisco. The challenge: Provide athletes with...
Brandi Connolly's picture
Brandi Connolly

Director,
Sports & Experiential

24 February 2012
snow art is amazing. Lets leverage for brands! http://t.co/u9vMvtWv #marketing via Twitter
Brandi Connolly's picture
Brandi Connolly

Director,
Sports & Experiential

22 February 2012
Back to School via Weblog
hawkeye sports & experiential SMU alums I was recently invited back to my alma mater, SMU, to speak to a bright, young class of Sports Management students. Professor Michael Lysko was kind enough to ask me to speak to his students about hawkeye, my career and how to succeed in the...
Brandi Connolly's picture
Brandi Connolly

Director,
Sports & Experiential

21 February 2012
Colors of Achievement via Weblog
Who knew running could be so colorful? Last Sunday, hawkeye Sports and Experiential team member Becca Ellinor took part in The Color Run with a group of friends at Fair Park in Dallas. The concept was to start out clean white and progress along the course, getting doused with different...
Amanda Dempsey's picture
Amanda Dempsey

Director,
Sports & Experiential

20 February 2012
New #Peterbilt model will premiere at the 2012 Mid-America Trucking Show. #MATS #trucks http://t.co/5eOmVRzI via Twitter
Steve Dapper's picture
Steve Dapper

Chairman & Founder, hawkeye

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