Minneapolis – (Nov 7) – Boost and hawkeye announced today that the two companies have agreed to combine under the hawkeye brand effective immediately. The agreement brings together Boost's expertise in areas such as brand development, package design, trade and consumer advertising, relationship marketing, digital media and employee training with hawkeye's proven success in areas such as digital media, data analytics, e-learning, direct, social and mobile, loyalty, experiential and event-based marketing.
"We feel like we've found a great partner in Boost," said Steve Dapper, hawkeye's founder and chairman. "Boost shares our values on the importance of excellent design, relevant content, client satisfaction and on delivering results. They add welcome depth in our areas of strength and give us new capabilities to offer our existing clients and to attract new ones. We're tremendously excited at the prospects this agreement creates."
"This idea felt right from the first meeting," said John Monte, Boost's co-founder, managing partner and creative director. "hawkeye works like we do – with a hands-on, client-focused approach to doing great work – and with an intensity we find familiar and exciting. This is going to be fun, it's going to be interesting and it's going to be great for our clients."
"This is an exciting development for us and, most importantly, for our clients," said Jim Williams, Boost co-founder, partner and creative director. "The combination of Boost and hawkey